Both get you halfway there. Both leave money on the table.
Most programs stop at Meta. Your game plan maps the mix that actually fits your business & goals:
Refined over a decade & 3,000+ businesses, distilled down to the core elements.

Founder & CEO of AdOutreach. Aleric built his first channel, AppFind, to 500k+ subscribers before pioneering the value-driven YouTube Ads strategies AdOutreach is known for - and has personally spent $7.7M+ of his own money on paid video ads.
He's the author of the Amazon best-seller Video Authority: The Art & Science of Converting Viewers Into Clients - because views don't pay the bills. Viewers becoming clients is the whole game, with organic video and with your ads.